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| 001 | 001780001282150 | ||
| 003 | CZ PrSKC | ||
| 005 | 20230406163703.0 | ||
| 008 | 160129s2012 xxua||||||||||||| ||eng d | ||
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_a9780822349198 _q(brožováno) |
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_aABD020 _bcze _erda |
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| 072 | 7 |
_a3 _xSpolečenské vědy _2Konspekt |
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| 080 | _a791 | ||
| 100 | 1 |
_aAcland, Charles R., _d1963- _4aut |
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| 245 | 1 | 0 |
_aSwift viewing _bthe popular life of subliminal influence / _cCharles R. Acland |
| 264 | 1 |
_aDurham ; _aLondon : _bDuke University Press, _c2012 |
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| 300 |
_axiv, 307 stran : _bilustrace |
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| 336 |
_atext _btxt _2rdacontent |
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_abez média _bn _2rdamedia |
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_asvazek _bnc _2rdacarrier |
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| 504 | _aObsahuje bibliografické poznámky, bibliografii a rejstřík | ||
| 520 | _aSince the late 1950s, the idea that hidden, imperceptible messages could influence mass behavior has been debated, feared, and ridiculed. In Swift Viewing, Charles R. Acland reveals the secret story of subliminal influence, showing how an obscure concept from experimental psychology became a mainstream belief about our vulnerability to manipulation in an age of media clutter. He chronicles the enduring popularity of the dubious claims about subliminal influence, tracking their migration from nineteenth-century hypnotism to twentieth-century front-page news. His expansive history of popular concern about subliminal messages shows how the notion of “hidden persuaders” became a vernacular media critique, one reflecting anxiety about a rapidly expanding media environment. Through a deep archive of eclectic examples, including educational technology in the American classroom, mind-control tropes in science fiction, Marshall McLuhan’s media theories, and sensational claims in the late 1950s about subliminal advertising, Acland establishes the subliminal as both a product of and a balm for information overload. [dukeupress.edu] | ||
| 546 | _aJazykové verze: anglicky | ||
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_a20. století _2czenas |
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_afilmová teorie _2czenas |
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_areklama a propagace _2czenas |
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_amarketing _2czenas |
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_adějiny _2czenas |
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_akultura a společnost _2czenas |
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_asociální aspekty _2czenas |
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_aSpojené státy americké _2czenas |
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_amonografie _2czenas |
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